How exposed are Search Marketing Strategists to AI?
Search Marketing Strategists score 88 out of 100 (Very high) on the AIRRBridge AI exposure scale, built from the U.S. Bureau of Labor Statistics' Employment Projections 2025–35 and O*NET task data. Exposure measures how much of the work AI tools could change. It is not a forecast of job loss.
How this score is built
| BLS AI exposure: Very high | The U.S. Bureau of Labor Statistics rates this occupation's relative exposure to AI as very high. Exposure measures how much of the work AI tools could change, and BLS notes it does not imply job loss. | 87.5 |
|---|---|---|
| O*NET task mix | How this occupation's tasks compare with other very high-exposure occupations: routine, information-heavy work raises it, while caring, hands-on and judgment-heavy work lowers it. | +0.7 |
| Score | Kept between 5 and 95. Low is under 25, Moderate 25 to 49, High 50 to 74, Very high 75 and up. | 88.2 |
Job outlook
| Median annual pay | $78,760 |
|---|---|
| Projected employment change, 2025 to 2035 | +7.0% |
| Openings per year, on average | about 82,000 |
| Typical education to enter | Bachelor's degree |
BLS publishes these figures for the wider group "Market research analysts and marketing specialists", which includes this occupation. Source: U.S. Bureau of Labor Statistics, Employment Projections 2025–35.
Common questions
How will AI affect Search Marketing Strategists?
AIRRBridge rates Search Marketing Strategists at 88 out of 100 (Very high) for AI exposure. Exposure measures how much of the work AI tools could change, not whether the job will disappear. BLS projects employment in the wider BLS group "Market research analysts and marketing specialists" to grow 7.0% from 2025 to 2035, with about 82,000 openings a year.
How much do Search Marketing Strategists make?
BLS reports a median annual pay of $78,760 for the wider BLS group "Market research analysts and marketing specialists".
What education do Search Marketing Strategists need?
BLS lists a bachelor's degree as the typical education needed to enter the wider BLS group "Market research analysts and marketing specialists".
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Check my risk freeO*NET-SOC 13-1161.01 · O*NET 30.2 data, scored October 2026. Source: U.S. Bureau of Labor Statistics, Employment Projections 2025–35. Includes information from the O*NET Database by USDOL/ETA, used under CC BY 4.0, modified by AIRRBridge. Scores are estimates for information only, not career advice.